Zillow Rentals

Engage & Convert Rental Leads + Stay Top of Mind for Future Moves

Capture your Zillow Rental Leads in Follow Up Boss to:

  • Seamlessly distribute leads to agents.
  • Quickly connect via phone and instant text messages.
  • Automatically engage leads via Action Plans.
  • Track commissions.
  • Stay top of mind long term.

Popular Ways to Use the Integration

Be the First On the Phone 

Speak with leads when they are the hottest and ready to take action. Place your Team Inbox number on your profile to send incoming phone leads to your best agents.

Rapid Fire Phone Follow Up with a Click

Automatical dial through your rental leads in just a couple of clicks using Call Lists.

Easily Track Properties and Commissions 

Know what's closing when by creating a Rental pipeline using Deals

Be Their Choice Agent Now & When It’s Time to Move In the Future

Perfectly timed Action Plans keep you top of mind all year and can automatically create follow up tasks as their leasing time draws to a close.

How Zillow Rentals Connects to Follow Up Boss

Available integration types:


 (Best full integration) 

Email Parsing

 (Gathers data found in emails only) 


 (Third party) 


Email Parsing: Follow Up Boss tracks "new lead" email alerts from your Zillow Rentals profile.


Office 365, GSuite, and Gmail Users: 

Leads will flow into Follow Up Boss automatically. Ensure you have enabled Inbox Lead Processing.

Uses of Other Email Providers:

Have Zillow send lead alert emails to your Follow Up Boss lead routing email address.

Alternative Setup:

If you prefer not to enable Inbox Lead Processing, you can create an auto-forwarding rule in your email inbox that forwards the "new lead" email alerts from Zillow Rentals to your Follow Up Boss lead routing email address.

The steps for creating an auto forwarding rule in Google Mail are below (most email providers have a similar feature):

To forward Zillow Rentals leads to your Follow Up Boss lead routing email address:

1. In Follow Up Boss, go to the Admin>API page: https://app.followupboss.com/2/api

2. Copy your Follow Up Boss lead routing email address (the address should end with @followupboss.me).

3. Go to the Settings page in your Google Mail account

4. In the Settings page, click on the Forwarding and POP/IMAP section.

5. Click "Add a forwarding address":

6. Paste your Follow Up Boss lead routing email address (from the Admin>API page: https://app.followupboss.com/2/api)

7. Click Next.

8. Google will ask you to verify the forwarding email address. When it sends the verification message to yourFollow Up Boss lead routing email address, Follow Up Boss will forward the notification to you. You can find the confirmation link in the forwarded message, and you'll want to follow Google's steps in that message to confirm your forwarding email.

9. In your Google Mail inbox, open a recent "new lead" email notification from Zillow Rentals.

10. Click the three dots in the upper-right corner of the message, and choose "Filter messages like this"

11. Click "Create filter"

12. Choose the option to "Forward it to:" and choose your Follow Up Boss lead routing email address, then click "Create filter"

The next time you get a notification email for a Zillow Rentals lead, it will be automatically forwarded to your Follow Up Boss lead routing email address. That allows our system to parse the email and create the lead automatically for you in Follow Up Boss.